The Vintage Collection 3 3/4-Inch Action Figure, Target Exclusive
Item No.: No. F8069
Action Feature: n/a
Availability: May 2023
Appearances: A white mail-in box in 1979
Bio: With his customized Mandalorian armor, deadly weaponry, and silent demeanor, Boba Fett was one of the most feared hunters in the Star Wars galaxy. (Taken from the Tareget description. There is no bio.)
Image: Adam's photo lab.
Availability: Click here to buy it at Amazon!
It's a Boba Fett TVC 186 [FOTD #2,791] figure from 2021, which was $12.99 at the time. This new release lacks the cape, and has fewer paint applications, yet costs a whopping $10 more. There may not be a Boba Fett tax, but we've absolutely seen Hasbro charge an exclusive tax on items at Amazon, Walmart, Target, GameStop, and elsewhere over the last couple of years. If this one hits clearance, it's really going to sting. The 2021 mold is Hasbro's best for Boba Fett, but we've also seen vast improvements made in Hasbro action figures over the last couple of years. It's pretty inexcusable to charge us that much more, especially with a standard Vintage figure having climbed to $16.99 now, but here I am, paying for it. And the sick thing? The colors are off in at least a few places.
Given the price point and the specificity of this release, I'm nit-pickty. The Wookiee scalps weren't on the original, but I can understand not wanting to retool the figure for this release. In terms of Hasbro making money hand over fist marking it up higher to Target, and then Target charging us more for it, and I assume it will completely sell out, I assume all corporate parties will be very pleased with this figure's performance.Surely someone over there will be asking how to do it with Darth Vader, or even Luke with a yellow opaque lightsaber blade and a lemon head for us beautiful junkies out there. The nostalgia animal will eat itself, and as long as you pick a popular character there's probably little risk of being stuck with unsold product.
If Hasbro were a singular person I would hope they feel some shame for this release only because with less paint, an easy redeco, and something fans line up to buy, charging us secondary market mark-ups at the time of release makes me feel that we could be in for an unpleasant road ahead for collecting toys. Companies tend to charge what they think they can get for an item, and I bought one. You probably did too, if you saw it. If it were a little better - if that rocket were the right color, or the visor better matched the old Kenner toy - I'd probably say "yeah, well, they did it right." I'll pay a premium for perfection, but this ain't it. Instead I'm paying for nostalgic novelty, and the sick thing is you can just get a Kenner-style Boba Fett on Amazon for about the same price - with Bossk thrown in for about the same cost. I admire Hasbro's line of thought here, and I imagine it was hard work getting the blue of the body right. Color matching red is difficult, possibly nearly impossible. I guess the question now is "when will they do it again?" and "will it be the 12-inch Kenner Boba Fett figure colors next time?"
Collector's Notes: I got mine from Target.
Day 3,037: June 13, 2023